Blake Shelton is the butt of the joke in a Super Bowl T-Mobile ad starring the country superstar, his fiancée Gwen Stefani and former fellow The Voice coach Adam Levine.
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The commercial is centered around the joking idea that Stefani was originally hoping to settle down with a man as cultured and glamorous as she is, but thanks to a miscommunication, she wound up with Shelton — an Oklahoma native with a thick Southern drawl.
That’s a joke Shelton doesn’t mind playing into, the singer tells Entertainment Tonight. In fact, he’s used to hearing people comment that his bride-to-be just might be a little too high-class for him.