Conway Twitty and Loretta Lynn recorded “Lead Me On,” their second duet single, in November of 1970 just one day after cutting their first, “After The Fire Is Gone.” “Lead Me On” remained in Decca Records’ vaults until its release on September 6, 1971. Meanwhile “After The Fire Is Gone” had completed its ascension to #1 six months earlier, on March 27th.
“Lead Me On,” as risqué as it was, encountered no resistance at all from radio or the public at large as it vaulted to #1 just two months after its release. However, Loretta was having problems with her management and as a result, “Lead Me On” appeared on the market at the same time as the formation of her new booking agency.
United Talent was co-owned by Twitty and Lynn with a two-person staff headed by Jimmy Jay, who had previously handled Twitty’s concert dates for the Bob Neal Agency. By 1977, the now-defunct company coordinated tours for 25 different performers, including Mickey Gilley, Billy “Crash” Craddock and Moe Bandy, but the agency was originally formed just to handle bookings for Lynn and Twitty. Jay operated it differently than any other agency in Nashville in the fact that there were no written contracts with any of its acts. Everything was handled strictly on a handshake basis.