Bob McDill, country’s second-most prolific songwriter (behind all-time champ Harlan Howard) as ranked by Billboard Magazine, penned this one. “Say It Again” was the second of four number one hits Bob wrote for Don Williams. Seven additional McDill songs went Top Ten for Don.
Hailing from Beaumont, Texas (George Jones’ hometown), McDill graduated from Lamar University and hitched up with the Army before heading to Memphis for a couple of years to write pop music. There, he composed material for such artists as Sam The Sham & The Pharohs and Perry Como, but the successes were few, and to smaller degrees than he preferred.