Conway Twitty always downplayed his talent when he spoke of his career to interviewers. He said: “What I’ve done doesn’t impress me at all. The only thing that counts is the next record. The rest of it, ‘Conway did this…..’ so what? The only thing that’s gonna keep my career alive is the next record. It’s 99% song and one percent talent. If there’s any so-called secret to my longevity and success, it lies in that one area right there – songs.”
Conway would personally go through a strict regimen of picking just the right tunes for a new album project. He would agonize over the really good songs that he would have to let go in order to make room for the very best ones.